Even though I’m going through Andrew Sullivan withdrawal, I thought this was a nice summation of current memes:
Simultaneously, the Morlock “I’ll click on anything” side of the Internet and the Eloi “I only read Boing Boing on my iPad” side decide that it’s funny, and indulge the joke. It churns for a day. It wins a place in meme history. And now that we know the joke, it’s over. These concepts are approaching the lifespan of fruit flies while getting us closer and closer to the phony interactivity of Max Headroom. As deodorant concepts go, that’s fairly exciting.
I’m more of a Morlock, “Click on Anything/Hunter-Gatherer”-type. Old Spice Man (as if you haven’t seen it):